Against the backdrop of increasing integration of the global economy,cross-border trade has always occupied a prominent position as a bridge for economic interconnection among countries.In recent years,the dual drive of technological progress and policy support has enabled cross-border trade to show vigorous vitality.Especially recently,a series of hot events have brought new momentum and opportunities for cross-border trade.

I.New opportunities and growth points for cross-border trade

Cross-border e-commerce ushered in new routes to help:Hangzhou Xiaoshan International Airport to Los Angeles all-cargo routes recently opened,becoming the fourth all-cargo routes in Hangzhou airport port in 2024,so the total number of all-cargo routes in regular operation reached 16,with weekly flights more than a hundred times.The route has significantly shortened the transportation time from Hangzhou to the western United States to 48 hours,significantly reducing the cost and opening a new channel for export cross-border e-commerce.

Popular categories continue to sell:In the field of cross-border trade,traditional popular categories such as clothing,small commodities and furniture still maintain a strong export trend.Take furniture as an example,domestic furniture is highly favored in overseas markets,and relevant enterprises have already prepared sufficient stock in overseas warehouses to cope with the strong demand.

Second,the development trend and challenges of cross-border e-commerce

Continuous growth and intensified competition:In recent years,China's cross-border e-commerce has maintained rapid growth and is expected to continue to soar in 2024.However,competition in the market has intensified with the rise of cross-border companies such as TikTok Shop,SHEIN,Temu and AliExpress,forcing companies to compete fiercely in terms of professionalism,product power,branding and innovation,and it has become crucial to build differentiated competitive advantages.

Rising demand for localized operations:Emerging markets such as Southeast Asia,Latin America,the Middle East and Africa are performing brilliantly,but cultural differences,different habits and regulatory differences have put forward higher requirements for enterprises.Therefore,cross-border e-commerce enterprises need to focus on localized operations and operate in compliance with market characteristics to meet the needs of local consumers.

Logistics and Supply Chain Challenges Remain:Cross-border trade involves complex international logistics and supply chain,including long transportation time,high cost and complicated customs procedures.Although the opening of new routes has eased some of the pressure,the optimization of logistics and distribution is still a key concern for enterprises.In addition,the long payment cycle of overseas buyers has also posed cash flow problems for cross-border suppliers.

Compliance and Intellectual Property Protection:In the global expansion of cross-border e-commerce,the differences in laws and regulations of different countries increase the difficulty of operation.Compliance is the cornerstone of business development,and brand intellectual property protection is particularly important.2024,enterprises need to strengthen capacity building and improve compliance and intellectual property protection systems to adapt to different market regulations.