According to the United Nations classification,China has 41 major industrial categories,207 medium categories and 666 subcategories,with the most complete manufacturing industry chain in the world.However,Chinese products have long existed overseas lacking channel control and brand added value.

Cross-border e-commerce,is regarded as an important channel for the cultivation of independent brands.Some brands that are not well-known at home,relying on online channels,have established a strong brand influence overseas,and are again known to the people of China,such as SHEIN,Graffiti and so on.

Nowadays,branding development has become the consensus of Hangzhou's cross-border e-commerce entrepreneurs.

In 2014,the number of cross-border e-commerce enterprises in Hangzhou is less than 2,000,by 2023 has reached 63,436,a 30-fold increase in 10 years;cross-border e-commerce import and export volume reached 140.4 billion yuan,of which more than 194 billion yuan enterprises.

From the previous test“point”,to the current string“chain”to build“circle”,Hangzhou cross-border e-commerce pilot zone reform and exploration,will also usher in greater opportunities.In the future,Hangzhou will build the national optimal cross-border e-commerce ecosystem,help enterprises sail to the sea,goods sold in the world.