Guali Town in Xiaoshan District has been granted to be“China bathroom industry base”by China Hardware Products Association in 2007.Since from many years,Guali Town has been devoted to develop regional characteristic economy and set up regional special brands.It focuses on accelerating the rapid development of bathroom industry,so that the bathroom industry in Guali Town would be much faster.The influence at domestic and foreign market is expanding and the regional radiation ability is enhancing.In 2019,the Guali bathroom industry base achieves the gross industrial product of 2.325 billion yuan.There are 50 bathroom enterprises in the town,covering an area of nearly 1000 mu with the total asset of more than 2 billion yuan.There are more than 10 thousand workers and the annual production and sales reaches 2 billion yuan.The products are exported to more than 40 countries and regions,and the annual export earning reaches 300 million dollars.

Nanyang street has the national branding of“hometown of Chinese umbrella”.There are about 200 umbrella enterprises within the area,and 2 of them are the scaled enterprises,Hangzhou Yubao Umbrella Industry and Hangzhou Oubai Umbrella Company.The daily output is about 700 thousand and the annual output value is 4 billion yuan.

On August 31,2020,a cross-border service team formed by Hangzhou Cross-border E-commerce Comprehensive Experimental Zone Office,Ebrun and its platform and service organization enters into Guoli and Nanyang,Xiaoshan District to explore the direction for the transformation of cross-border e-commerce of the enterprises.

For the problem of bathroom and umbrella enterprises,the principals of Amazon,International Trade Figures,Kua Zhi Tong and other service institutions make suggestions.The difficulty of the last one kilometer could be achieved by the salutation that“the whole industrial belt can share resources overseas to help each other and jointly reach all links in the ecological chain through the establishment of back-end service alliance”.Many enterprises could find operation agency if they have difficulty in running the platform,and many organizations would provide such service,so as to fix the talent dilemma of enterprises.

Li Panpan of Amazon:Many bathroom items are so large and fragile,so we could have a try of sub-unit,which would be convenient in warehousing and reduce the warehousing cost.For example,shower is a just needed product in every bathroom.It could be divided into surface mounted sprinklers,concealed sprinklers,massage sprinklers and intelligent sprinklers according to the way of installation and functions.Among these,western customers would prefer to top spray,so many corporate buyers such as decoration companies and hotel apartments would like to purchase such product.

Zhou Linya from Oushukang:The professional purchasing mode could be adopted.We could find some big sellers to purchase and sell.The efficiency of enterprise would be improved when the professional business is finished by the professional people.

Gao Jinjun from Kua Zhi Tong:Firstly,the products of bathroom are mainly the shower room,bathroom cabinet,bathtub,etc.The delivery should be completed by professional third part.It would be workable if the independent station of enterprises are combined with the third party,and there are many successful cases.Secondly,the umbrella of Nanyang needs to improve the quality since the profit and price would be improved when the quality is better.Besides,the design should be more attentive to catch the attraction from consumers.In addition,the main market of umbrella of Nanyang is in Southeast Asia,so we could work with the e-commerce platforms in the area.We should choose the platform in vertical areas so that our products could be presented to clients more precisely.

He Min from E Wayby: The chain of cross-border is longer and there are much more parts.If enterprises just want to be supplier,they are uncapable to take the initiative to control the bargaining power and it is bad for the development of the enterprises.Actually,each part in cross-border has great profit space.The cost could be reduced when there is biggest optimization in each part.It is a key part to optimize each part.On one hand,enterprise need to adjust to the operation mode and trade method of cross-border e-commerce;on the other hand,the cost could be reduced by optimizing the product packaging,material,density,weight and shape.Take umbrella for example.The stick should not exceed 45cm if the umbrella wants to enter to oversea warehouse,and the delivery rule would be changed once it is longer than 45cm so that the transportation cost of products would be increased.What’s more,it is about the issue of talents.Each enterprise should make Hanghzou as an axis to separate factory and operation,so as to form a linkage of the internal network and external network.A new office could be rented at the entrance of subway to recruit professional operation talents.

Zhang Haoyuan of eBay:The seller of the early period should be familiar with platform;while those in the later period should reach branding,specialization and verticality in the ecological structure.Brand is the best moat of seller.The competition advantage of seller would be more and more obvious when they walk their own road.