The news in November 25.In the 5th Global Cross-border E-commerce Summit of“Waving from Qiantiang.Digital Silk Road”,the chairman of LKK Design Group,Jia Wei,delivers a speech,The Products That Users Like Are the Sustainable Growth Power of Enterprises.

He points out that the Chinese brands has been leaped from global manufacturing period to the period of global creation,so it becomes necessary to make a good product,and we should adhere to chronism instead of making so-called popular one.

“I deeply feel that vast of Chinese products are very potential.Last year,I had cooperation with Amazon.Amazon gave me a data that one innovative product of China would be sold to the world through Amazon in every 0.02 seconds in 2018.I did feel so proud of it since there would be one new product in China in every 0.02 seconds.”

Jia Wei mentions with the going-out of product.The future must be the one filled with competition of product.Meanwhile,he would conclude three trends of global products combined with his own enterprise.

Firstly,it is the individual rising up.Users are more professional than brands.Along with the iteration of short video platform,5G and other technical means.Secondly,users are more egotistical.Finally,users know more about themselves.They more about themselves than the brand does.It could be cited from Jia Wei that it could be found from the analysis of global suers that users like an item just for feeling instead of brand or scale.

Besides,Jia Wei says that the general logic consumption of consumers around the world are upgrading,but consumers are back to the authenticity at the same time.Based on his branding building for the enterprises,he raises three suggestions:

Firstly,it is back to simplicity.Consumers become simpler and simpler and they would need much more ordinary,simple and practical products.It should not be luxury anymore in the Internet.

Secondly,it is back to quality.We should not fool consumers and we should do well in quality.We need to make a quality product with meticulousness and ingenuity.

Thirdly,it is back to green.We should try our best to make green and intelligent product.

Finally,Jia Wei says that there is still another chance for the going-out of brand,moving the world with the Chinese esthetics.

It is said that the 5th Global Cross-border E-commerce Summit is held by China(Hangzhou)Cross-border E-commerce Comprehensive Experimental Zone.It is held in InterContinental Hangzhou Hotel on November 24-25,2020.The theme of the summit is“New power of trade,new future of intelligence manufacturing”.It is set with four models,including global change,going-out of brands,mode change and arrival of intelligence manufacturing.It is expected to the new future of trade digitalization to provide a more practical reference direction and ideas for vast of enterprises engaging in cross-border e-commerce.

Warm tips:This article is a draft of shorthand,which ensures the original intention of the guests at the scene.Please understand.

Here are the speech documentary of Jia Wei:

Jia Wei:Thank for the invitation of the organizing committee.After hearing several speeches of cross-border e-commerce businessmen,including the one of intelligent platform,I deeply feel that vast of Chinese products are very potential.Last year,I had cooperation with Amazon.Amazon gave me a data that one innovative product of China would be sold to the world through Amazon in every 0.02 seconds in 2018.I did feel so proud of it since there would be one new product in China in every 0.02 seconds.